Shader Privacy Policy

Shader Privacy Policy

Effective as of: December 13, 2023

Thank you for using Shader. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information we collect from users of our Services, including our bot and website. This Privacy Policy does not apply to any third-party websites, services, or applications, even if they are accessible through our Services. This Privacy Policy applies to the application, website, products, and services (“Services”) offered by Shader, Inc. (“Shader”). By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

Information Collection and Use

Our primary goals in collecting information are to provide and improve our Services, to administer your use of our Services, and to enable you to enjoy and easily navigate our Services.

We may collect and process the following data about you:

  • If you visit our application or website, you may choose to provide us with your email address or other contact information in order to obtain information about our Services. We collect this information only for our marketing purposes and will not share this information with third parties.
  • If you create an Account, we’ll collect certain information that can be used to identify you, such as your name, email address, postal address and phone number (“PII”). If you create an Account using your login credentials from a third-party single sign-on service (SSO Service), we’ll be able to access and collect your name, email address, and other PII that your privacy settings on the third-party service permit us to access. If you log into your account with a third-party SSO Service we will receive a login validation token, but will not receive or store your single sign-on service password. We may also collect your gender, date of birth, and other information that is not considered PII because it cannot be used by itself to identify you.
  • Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.
  • ~~“Cookies” are small text files that are placed on your hard drive by a Web server when you access our Services. We may use both session Cookies and persistent Cookies to identify that you’ve logged in to the Services and to tell us how and when you interact with our Services. We may also use Cookies to monitor aggregate usage and web traffic routing on our Services and to customize and improve our Services. Unlike persistent Cookies, session Cookies are deleted when you log off from the Services and close your browser. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. Please note, however, that if you don’t accept Cookies, you may not be able to access all portions or features of the Services. Some third-party services providers that we engage (including third-party advertisers) may also place their own Cookies on your hard drive. Note that this Privacy Policy covers only our use of Cookies and does not include use of Cookies by such third parties.
  • ~~“Web Beacons” (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an email).
  • ~~“APIs” or application programming interfaces are software components that enable our Services to communicate with third-party services. We may use APIs to enable our Services to communicate with and gather information from third-party services, such as SSO Services, used by you.
  • ~~Our Site does not have the capability to respond to “Do Not Track” signals received from various web browsers.
  • We may collect the following personal information that you provide to us.
  • ~~Photos, Facial Geometry Data, Expression Data, Depth Information, and Lighting Estimation. We may collect the photos, that you upload from your device while using our App. Please note, you won’t be able to upload content from your camera roll unless we can access your device’s camera. We use the TrueDepth API to create our AI masks for Shader's users. We collect Facial Geometry Data, Expression Data, Depth Information, and Lighting Estimation. This allows us to create and animate AI/AR masks based on the user's facial expressions and movements. The TrueDepth camera generates a 3D map of the face, which we utilize for augmented reality features and the creation of AI masks in a 'Memoji' style. We will not be sending or storing any TrueDepth data.
  • ~~Usage data. When you use our Services, we may collect information about your activity within our Services, for example, which pages you have viewed and for how long. We also may collect IP-addresses, the source of the traffic, information regarding the device and operation system, information about your wireless and mobile network connections, unique device identifiers, browser type, language, battery level, and time zone. We collect such data as IP-Address, your device model, screen resolution and operation system, session durations, your location with the help of Google Analytics. These data helps us to analyze your needs and interests, evaluate effectiveness of our campaigns and improve our App.
  • ~~Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., the content that you share and social media pages). Any information you provide on the public sections of these features will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.
  • ~~Purchases. As soon as Shader allows any purchases, we may collect personal information and details associated with your purchases, including payment information. In some cases, you may need to provide us with additional information to verify your identity before completing a transaction. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).
  • ~~Your Communications with Us. We may collect personal information, such as email address and phone number when you request information about our Services, register to receive our newsletter or marketing, request customer or technical support, or otherwise communicate with us.
  • ~~Surveys. We may contact you to participate in the surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.

Information Related to Use of Our Services:

  • As part of your use of our Services, we will collect and analyze data provided to us via the various third-party accounts you enable for use with our Services.
  • Our servers automatically record certain information about how you our Services (we refer to this information as “Log Data”), including both Account holders and non-Account holders. Log Data may include information such as your Internet Protocol (IP) address, browser type, operating system, the web page that you were visiting before accessing our Services, the pages or features of our Services to which you browsed and the time spent on those pages or features, search terms, the links on our Services that you clicked on, comments and other communications conducted over our Services, information from other third party products and services that we enable you to connect to you Accounts and other statistics.
  • We use Log Data to administer the Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance our Services by expanding their features and functionality and tailoring them to your needs and preferences. We may use your IP address to generate aggregate, non-identifying information about how our Services are used.

Location Information

  • When you use our services we may collect and store information about your location, such as by converting your IP address into a rough geolocation, or, if you access our Services via a mobile device, by accessing your mobile device’s coarse location if you enable location services on your device. We may use location information to improve and personalize our Services for you. If you do not want us to collect location information, you may disable that feature on your mobile device. In addition, some of the third-party accounts you use with our Services may contain your location information, which may then be shared with us.

Information Use

  • Any of the information we collect from you may be used to: 
  • ~~Personalize your experience (your information helps us to better respond to your individual needs) 
  • ~~Improve our Services (we may use your information and feedback to improve our Services, including our products, bots, and website)
  • ~~Improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • ~~Process payments 
  • ~~Run promotions, contests, surveys, or other features 
  • ~~Market products and services to you that we believe may be of interest to you
  • ~~Send you information you agreed to receive about topics we think will be of interest to you 
  • ~~Send periodic emails with updates pertaining to our Services 
  • ~~Respond to your inquiries, questions, and/or other requests
  • ~~Identify irregular App or website behavior, prevent fraudulent activity and improve security or that allow you to make use of our functionality

We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you. We reserve the right to use Anonymous Information for any purpose.

Information We Share

We will not share any PII that we have collected from or regarding you except as described below:

  • Information Shared with Our Services Providers. We may engage third party services providers to work with us to administer and provide our Services. These third party services providers have access to your PII only for the purpose of performing services on our behalf.
  • Information Shared with Third Parties. We may share aggregated information and non-identifying information with third parties to enhance the effectiveness of our Services and for industry research and analysis, demographic profiling, benchmarking, and other similar purposes. As part of our Services we may share aggregate, anonymous demographic information, survey results, market trends, and other analysis that we create based on the information we receive from you and other customers. Such information will never identify you.
  • Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including PII, is considered to be a business asset. Thus, if we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your PII, may be disclosed or transferred to a third party acquirer in connection with the transaction.
  • Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.

Data Protection

We take reasonable measures to protect the information that we collect from you or about you (including your PII) from unauthorized access, use, or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

Modifying Your Information

To delete your PII and cancel your account, please click 'Delete Account' in your profile. We’ll take steps to delete your information as soon as is practicable, but some information may remain in archived/backup copies for our records or as otherwise required by law.

International Transfer

Your PII may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there.

Third Party Websites and Services

Our Services, including our bot and website, may contain links to websites and services that are owned and operated by third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites and services linked to or from our Services. Any information that you provide on or to a third party website or service or that is collected by a third party website or service is provided directly to its owner or operator and is subject to the owner’s or operator’s privacy policy. To protect your information we recommend that you carefully review the privacy policies of any website or service that you access.

Children’s Privacy

Our Services are not directed to children under 18, and we do not knowingly collect PII from children under 18. If we learn that we have collected PII of a child under 18, we will take steps to delete such information from our files as soon as possible.

Revisions to this Privacy Policy

We reserve the right to revise this Privacy Policy from time to time. We will post changes on this page and indicate the “last modified” date at the top of this page. Please check back often for any updates. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically, and that your continued use of our Services after any change in this Privacy Policy will constitute your acceptance of such change.

Your Acceptance of These Terms

By using our Services, you signify your acceptance of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us at

How Gen Z is Redefining the Role of Cameras

250M+ users engage with AR per day

300K+ active AR creators 

73.3% of users like to record videos with fun lenses or filters, something that makes their friends/family laugh

70% of users prefer to post on social media only personalized and authentic content, something special and unique.

What AR Creators & AR Lovers Are Saying

Elia Rohrbach (@eliarohrbach) / Twitter

"I prefer video content as my style of online communication. I grew up with videos in my bedroom using a camera, and now I use smartphones. Whenever I want to share something with my girlfriend or friends, I record a video of myself or whatever I want to share. I also take photos on a regular basis. For instance, if I want to comment on something at work, I just photograph it. So, I would say that if I want to share something, I definitely use visual content more."

Elia Rohrbach,

Designer and AR Creator ~ Turning AR into an effortless reality

Fabrizzio Moncada - Product Designer - Spline | LinkedIn

“A lot of mobile video editing tools are straightforward and nice. They aren't super powerful, but I think they led me to my job. Desktop solutions, to be honest, are better for color correction, but of course, they are more complex. I think my pain point is mainly related to color correction. Sometimes it's hard to keep track of all the files and then move them to the timeline. Those are the main things that I struggle with."

Fabrizzio Moncada, 

Product Designer, Video Creator

Florencia Solari - Entrepreneur Selection & Growth Associate - Endeavor |  LinkedIn

"My creation connects to my mood and interests. I love science fiction, fantasy, and similar genres. If I had an AI tool to create AR lenses and filters, I would likely add characters and elements in a fantasy style to complement the scene. For example, if it was someone's birthday, it would be awesome to create a simple personalized filter. Or I would love to simply say, ‘I'm soooo angry’ and then have my hair grow bigger and my skin turn red."

Florencia Solari 

AR Creator

As digital natives, Gen Z members have grown up with access to technology and are very comfortable using it in their everyday lives. One particular technology that has undergone significant changes in recent years is the camera, and Gen Z is at the forefront of this shift.

  • Gen Z is driving the trend of using smartphones as primary cameras. As smartphone technology continues to improve, the quality of the cameras on these devices has also significantly increased. This trend has made it easier and more convenient for Gen Z to capture photos and videos on the go without the need for a separate camera or web product to create effects.
  • Gen Z is pushing for more authenticity in photography and videography. Instead of the overly stylized and curated content popularized by previous generations, Gen Z values raw and unfiltered visuals that depict real-life experiences. They try to capture real moments in real time but with a fun and unique story. 
  • Gen Z is driving the popularity of augmented reality (AR) and virtual reality (VR) technologies in the camera space. These technologies enable users to enhance their photos and videos with various digital effects and filters, creating a more immersive and interactive experience. 
  • Gen Z's affinity for smartphones as primary cameras, their desire for authenticity in visuals, and their interest in AR and VR technologies are driving significant changes in the camera space. 

As this generation continues to age and become a more significant consumer demographic, we can expect further advancements and innovations in camera technology to cater to their preferences and needs.